Frequently Asked Questions (FAQ)
What is the
reach of internet radio?
According to a
January 2004 Arbitron study, "the audience for radio and video
broadcasting over the internet has grown substantially in a very
brief period of time." 51 million people have tuned into
internet radio at some point during the past 30 days, and 30
million are regular weekly listeners. 42% of the internet
audio audience listens to internet radio while shopping or
researching a product or service online.
Global Talk Radio's demographics?
here to view GTR's
demographics, as monitored independently by Quantcast.
(Keep in mind that traffic monitoring sites tend to only track
about 10% of a website's true traffic... but they provide useful
information about age, gender, education, income, etc.)
Global Talk Radio
(GTR) began streaming in April, 2005 and
surpassed the 20,000,000-hit mark in May 2009.
And our audience is soaring... up
167% in May 2009! In
fact, Global Talk Radio has earned the reputation of "the
fastest growing internet talk radio station".
Most of our
listeners are between 25-60 years old (fairly evenly distributed
between the genders), with above-average education and
above-average income/investments. The majority of our
listeners are currently in the United States and Canada,
although we have reached listeners in 64 countries across
Europe, Asia, Africa, Australia and throughout North and South
How is this
program is primarily funded from a combination of guest fees,
banner advertisements and display/thumbnail ads.
What forms of
payment are accepted?
Why do we ask
guests to sponsor the station to appear on this program?
It takes about 5
hours to produce a 1-hour program, so the station incurs
substantial costs in production and marketing of each show and
its guests (including labor, programming, streaming, storage,
rent, telephones, licenses and advertising.) Banner
advertisements only cover a small fraction of these expenses,
and since audio commercials are infrequent on internet radio,
the burden of the production cost is passed along to the guest.
In return, the guest receives exposure and promotion to our
audience, and we regularly distribute internet press releases
announcing their appearance on our programs.
Is this an
In fact, we want our audience to come away from the program
feeling educated and informed. The interview should appeal
to as wide an audience as possible. Naturally, the guest
also wants to get his/her name and contact information out to the
audience - and that is a perfectly legitimate use of the
program. Our experience is that this can be done in the
natural course of the conversation, without turning the
interview into an advertisement.
How is the
We ask each guest
to supply us with about 10 "talking points" - things that they
feel are appropriate to be discussed or asked during the
interview. These mini-topics should be of general interest
to the audience, but they can also offer assistance with
specific issues. A few of the questions can also pertain
to specifically what the guest has to offer to the audience,
provided that it is presented in an informative and educational
manner. Additionally, the host may ask his/her own
questions. (Read our
appear as a guest if they sponsor the station?
No. We have
strict guidelines as to the suitability and appropriateness of
our guests. We approach many of our prospective guests after hearing
of their work from other sources. Others contact us,
and if we approve, we extend an invitation for them to appear on
our programs. However, we have also turned down many
guests - even though they offered to sponsor the station -
because they did not meet our qualification standards.
you're located in the United States, we can call you for the
interview. We will schedule a 1-hour time frame with you
in advance, and call 10-15 minutes ahead of the actual interview to make sure you're
ready. (We ask for a 1-hour time frame, because it is
difficult to narrow down a firm studio time for this type of
interview.) If you're outside the United States, we will
supply you with a direct telephone number into our studio, so
you can call in at a designated time.